Workshops

Wir machen dich zum Kommunikationsprofi

Mit unseren Trainings startet ihr richtig durch.
Wir bieten individuell zugeschnitten Gruppen- und Einzeltrainings an,
die sich am Kenntnisstand eures PR-Managers orientieren.

PR-Training

PR train­ing teach­es you what the advan­tages of PR are, how to iden­ti­fy rel­e­vant con­tent and how to work suc­cess­ful­ly with jour­nal­ists. We offer indi­vid­u­al­ly tai­lored group and train­ing cours­es that are based on the lev­el of knowl­edge of your PR man­ag­er.

Con­tent

  • Basics of PR
  • Goals and KPIs
  • Tar­get audi­ences and tar­get media
  • USP and mes­sage
  • Rel­e­vant themes, sto­ry­telling
  • Press releas­es
  • Address­ing jour­nal­ists, media mon­i­tor­ing and per­for­mance eval­u­a­tion
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Social Media Training

In social media train­ing, we show you how to devel­op a suc­cess­ful social media strat­e­gy for your start­up. Dur­ing the train­ing, you will learn which chan­nels are opti­mal, how to present your­self on social media and how to strength­en your sales.

Con­tent

  • Basics of social media
  • Goals and tar­get audi­ences
  • Chan­nel iden­ti­fi­ca­tion
  • Con­tent and con­tent cre­ation
  • Devel­op­ment and main­te­nance of the online com­mu­ni­ty
  • Social media adver­tis­ing for­mats
  • Social media adver­tis­ing
  • Tools and report­ing
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