For SaaS, various communication measures come into question. For our SaaS and cloud computing startups, we recommend a combined approach of PR and social media. By publishing in trade magazines, we promote expert positioning and build trust in the brand. Often, high quality leads are already generated through this. A SaaS PR campaign can include the following formats:
- Interview with an expert from the SaaS company
- Guest article from the SaaS company on a key topic
- White paper on a key topic
- Speaker placements on panels on a key topic
- Provision of test access for journalists
We use social media and online marketing to build a targeted lead strategy. We evaluate the topics that interest the end customers the most. Based on this, we build our content campaigns on social media, build landing pages on the websites or in the form of a blog for more information, create an explainer video for this and play out targeted lead campaigns to the end customer. A SaaS social media campaign consists of the following formats, for example:
- Landing page or blog post with further information on the topic
- White paper about the topic
- Animated explanatory video or video interview with an expert
- Presentation of the most important facts on social media channels
- Creation of accompanying lead adverts
- SEA campaign on the topic (only makes sense with strong keywords)