Science4Life Starting the online communication

Science4Life e.V. is a start-up initiative that has organized Germany's largest business plan competition for the life sciences, chemicals and energy sectors once a year since 1998. Initiators and sponsors are the Hessian state government and the healthcare company Sanofi. Since 1998, more than 8,000 people have participated in the competition, over 2,400 business ideas have been submitted and more than 1,300 companies have been successfully founded.

Science4Life has reinvented itself; accompanying the relaunch, we took over the communication and completely relaunched it. The cross-media strategy includes press relations, online marketing measures, content development, support of the social media channels, corporate publishing as well as the management of digital festivals and events on site. New: The Science4Life Podcast!

What they got

  • Public Relations
  • Social Media
  • Online Marketing
  • Podcast
  • Event
  • Lead Generation
  • Content creation

Results

137.5 mio. reach

through PR in 5 years

From 0 to 600

Newsletter subscribers

Record!

of participating startups

  • Steigerung der Bekanntheit des Businessplan-Wettbewerbs in den Zielbranchen Life Sciences, Chemie und Energie
  • Akquise von Teilenehmenden für den Wettbewerb

Set-up of the entire online marketing:

  • Support for website relaunch
  • Set-up of social media channels on Facebook and LinkedIn
  • Set-up of a lead generation strategy
  • Advertising on Facebook, LinkedIn and Google
  • Set-up of a blog
  • Set-up of a newsletter
  • Development of a podcast strategy
  • Coordination and moderation of the Science4Life podcast
  • Event management for Science4Life TechWeek and award events
  • Creation of interactive content like the Science4Life Quiz or the City Hosts

Developing new target groups:

  • Startups from the energy sector
  • Digital Health

Science4Life Podcast

Content planning and moderation

Science4Life TechWeek

Concept for a digital Startup festival

Science4Life Blog

Concept and editing of the blog with startups from life sciences, chemistry and energy as target group

Media cooperations

Cooperation with startup magazines for lead nurturing and SEO

Science4Life Quiz

Development of an online quiz around the startup scene, life sciences, chemistry and energy as well as digital health

Public Relations

Placement and editing of expert articles in the trade press

Social Media

Aufbau, Redaktion und Grafik Design für die Social Media Kanäle