Muenchner Singles Regional PR
It all started in 1999 - with an online city portal. The categories "He and She seeking" worked best straight away and so the city site gradually turned into an online dating platform, MuenchnerSingles. muenchnerSingles.de was founded by Andreas Meran and Alexander Haslberger and is one of seven singles communities in Germany, alongside berlinerSingles. de, hamburgerSingles.de and stuttgarterSingles.de, it is one of seven Studio3w singles communities in Germany. muenchnerSingles.de was the two friends' first platform, and 60,000 Munich residents now regularly flirt here.
The system works differently to Tinder and the like, because in addition to classic online dating, muenchnerSingles.de organizes regular events to bring singles and people looking for friendships together. We have activated the regional press for Munich and Berlin.
We built brand awareness for MuenchnerSingles and BerlinerSingles by preparing stories from the community for the press. We also highlighted the serious nature and expertise of the company with key opinion leaders such as couples therapists and dating coaches.
Results
Stories
20+ individual stories with the community
Highlights
Süddeutsche Zeitung, Radio Gong, Der Tagesspiegel
News-Hijacking
Regular presence in the target media through reactions to current news and trends
- Building brand awareness in the Munich and Berlin regions
- Strengthening the MuenchnerSingles and BerlinerSingles brands and differentiation in a highly competitive environment
- Support for SEO
- Identifying exciting stories from the community
- Conducting short interviews and creating profiles for the press
- Generation of exclusive data through community surveys
- Working with key opinion leaders such as couples therapists
- Jumping on current topics such as Corona or Oktoberfest
- Presence in Süddeutsche Zeitung
- Mentions on the radio (no paid)
Abendzeitung
Placement of MuenchnerSingles in connection with the Oktoberfest using survey results from the community
Münchner Merkur
Interview with Managing Director Andreas Meran
Sueddeutsche Zeitung
Storytelling with the Munich singles
tz
Stories from the MuenchnerSingles community in combination with an expert interview with the managing director
Jolie
Interview with couples therapist and Munich singles expert Mashaal Omary
Der Tagesspiegel
Interview with founder Andreas Meran on love in lockdown
WELT
Storytelling with real stories from the community