Daylight Eco Launch campaign for energy startup
Daylight Eco combines smart solar storage with artificial intelligence. With the smart home storage system Eclipse, the startup enables households of 2 people or more to store electricity themselves and feed it into the home power grid. With their solution, the team closes a gap in the solar market and enables all households not only to generate solar energy, but to store it long-term - and thus to generate up to 50% of their annual electricity consumption themselves.
The task: Launch communication! And we had to do it half a year before the official sales launch. This is the best timing, because it allows us to create awareness for the topic in advance, and then we already have good contacts to place the news at the sales launch. In addition to product placement, the communications plan includes storytelling and proactive statements on the political and economic energy situation.
Results
20 articles
in only 4 weeks after start of communication
Successful Launch campaign
with articles in Handelsblatt, Focus and ComputerBILD, through which leads could be generated directly
5 exclusive journalist meetings
to introduce the prototype at the Intersolar
- Launch campaign before sales start: publications in leading media to build confidence
- Awareness in trade magazines on energy and solar topics
- Thought leadership: statements on the current energy situation
- Exclusive pitches in advance to the leading media to open communications with a big story
- Use of the leading trade fair Intersolar for exclusive journalist appointments to present the prototype for the first time
- Challenge: End consumers in particular, but also journalists, often have no connection to electricity consumption and the like. That's why it was important to put the figures into perspective and show what "standard consumption" actually is and how much kW different types of households in Germany consume
- Presence in a leading medium, ideally Handelsblatt
- Support for investor relations
Handelsblatt
Exclusive interview with the founder of Daylight Eco and Handelsblatt
ComputerBILD
Placement as part of the launch campaign incl. product comparison
FOCUS online
Placement as part of the launch campaign
Solarserver
Placement as part of the launch campaign and prototype presentation at Intersolar
Energate
Interview with Managing Director Michael Biberger